E-commerce · International
10× ROAS.
Eight new markets.
How a Finnish furniture-in-a-box startup went from unknown to a fast-growing European brand.
The world’s most
comfortable sofa bed.
KHOY Company set out to win Europe with a vacuum-packed sofa bed that ships in a box. Agency Bobble built the data-driven launch that beat every sales target.
Target 3.5×
July–December 2024
Target 3
Proof of product quality and happy customers
The challenge.
A product built to change the furniture industry, and a brand almost nobody knew.
The goals.
Build a strong digital sales channel so KHOY could grow internationally without physical stores or showrooms.
3.5× return on ad spend.
Bring in sales from new European markets at a 3.5× return on ad spend.
Significant revenue growth.
KHOY Company Oy aimed for a significant increase in revenue.
At least three new markets.
Get KHOY’s products on sale in at least three new markets.
Prove online sales work.
Validate that the products sell online in Europe, without showrooms.
Germany first.
Then Europe.
Now USA.
The international launch started in Germany and expanded market by market, each time sales and profitability were proven.
Germany and France grew into the largest markets.
The strategy.
Performance marketing that drove sales straight to the online store, optimized with data every day.
Europe-wide launch
Fast scaling into strategically chosen markets.
Dynamic optimization
Campaigns monitored daily, with budgets and targeting adjusted in real time.
Targeting
Broad interest-based audiences at first, refined in real time as the data came in.
Retargeting
Remarketing that converted interested shoppers late in the buying journey.
Video and stills built to convert.
Conversion campaigns using psychological triggers such as urgency and social proof.
Shopping and Performance Max.
Automated bid strategies set up to maximize conversions.
The creative.
The core message: the world’s most comfortable sofa bed, even more comfortable than your own bed.
Localized for every market.
The client supplied the base material. Bobble turned it into channel-optimized creative for each audience and localized the copy and visuals for every market.
Agency Bobble acted as an end-to-end strategic partner, covering campaign optimization, consulting and creative adaptation.
The results.
The campaign beat every target it was set.
| Goal | Target | Result |
|---|---|---|
| ROAS | 3.5× | 10× Average over the campaign |
| Revenue growth | Significant growth | 1,200% July–December 2024 |
| New markets | 3 | 8 |
| Sales validation | Validate online sales | Validated In all eight new markets |
| Website traffic | – | +551% |
| Return rate | – | 0.6% |
Measured end to end.
In their words.
“This is the best product launch I’ve seen for a physical product. It’s astonishing that people are ready to buy without seeing or sitting on it, and still there are no returns.”InvestorKHOY Company
“Partnering with Agency Bobble has been one of the most important things on our journey to international growth. The solutions we built together have taken us to a whole new level.”Visa FriströmCEO, KHOY Company
Quotes translated from Finnish.
A growth story that continues.
KHOY Company’s growth didn’t stop at a single launch campaign. The original goal was to validate international demand and build a scalable digital marketing model for new markets. Since then KHOY has kept growing, and was named Newcomer of the Year at eCom Summit & Awards 2026.
For Bobble, the case shows what happens when a bold concept, data-driven marketing, localized creative and continuous optimization work together. It’s a good example of how a Finnish online store can build growth beyond its home market.
Want to grow your online store in Finland or abroad?
Talk to Agency Bobble about how data, creative, paid media and analytics can support your next stage of growth.