Fashion · Retail
+40% sales.
+30% ad return.
How an iconic Finnish fashion brand, founded in 1921, got its digital growth moving again.
Since 1921.
Built for today.
Nanso is an iconic Finnish fashion brand with a long history and strong awareness. In January 2025, Agency Bobble came in to make its digital advertising work harder and speed up growth in an already multimillion-euro business.
Target +20%
Target: more efficient advertising
The challenge.
A brand everyone in Finland knows, in one of the most competitive categories in digital marketing.
The goals.
A clear and ambitious target for early 2025.
+20% online sales.
Grow online store sales by 20% compared with the previous year.
Better return on advertising.
Make every euro of advertising work harder.
A partner for going global.
Find the right partner to support Nanso’s upcoming internationalization.
Finland first.
Every season counted.
Finland was the primary market, with regional and seasonal differences built in. Advertising adapted to local buying behavior, seasons, sales periods and demand by product category.
Continuous data analysis showed how audience segments differed in buying behavior and conversion paths, so targeting was fine-tuned on real results.
The strategy.
Performance marketing that drove sales straight to the online store, with agile creative production and continuous, data-driven optimization.
Data-driven targeting
Ongoing analysis of segments, buying behavior and conversion paths.
Dynamic optimization
Real-time product feed data adapted ads to each shopper’s interests and intent.
Agile creative
Fast, flexible creative production within jointly agreed guidelines.
Real-time steering
Budgets, targeting and offers adjusted as the data came in.
Room for the algorithm.
Conversion campaigns with video and stills, built on the product feed, giving Meta’s algorithm room to find the likeliest buyers.
The right product, right when they search.
Built with Nanso around business goals. The algorithm had room to work, steered by Nanso’s data and targets.
Inspiration, turned into sales.
Part of the core channel mix alongside Meta and Google Ads.
The creative.
The concept combined Nanso’s timeless design with modern everyday life, presenting the brand in a fresh and commercially appealing way.
Made with Nanso. Adapted for every channel.
Agency Bobble acted as an end-to-end strategic partner, covering campaign optimization, consulting and creative adaptation. Creative concepts were designed together with Nanso.
Nanso supplied the base material. Bobble turned it into channel-optimized creative for each audience, produced fast enough to react to shifts in the market and in what shoppers wanted.
The results.
Results for 2025 were excellent.
| Metric | Target | Result |
|---|---|---|
| Sales growth | +20% | +40% Sales grew by more than 40% |
| Return on advertising | More efficient advertising | +30% Up by more than 30% |
| Conversion rate | More efficient advertising | +34% |
| Average order value | More efficient advertising | +12% |
Measured end to end.
In their words.
“Our return on advertising has gone up by more than 30 percent, and sales by more than 40 percent. So we’ve been getting the right, well-targeted, good traffic.”Sofia BjörkMarketing Manager, Nanso Group
Quote translated from Finnish. Nanso’s management and other stakeholders were very pleased with the results, highlighting collaboration and continuous optimization.
Data, creativity and optimization, together.
The partnership between Nanso and Agency Bobble showed again how a data-driven approach, creativity and strategic, continuous optimization can lead to significant business results together. That combination took Nanso’s digital sales to a whole new level.
Want results like these for your brand?
Talk to Agency Bobble about how Google Ads, paid social and content production can support your next stage of growth.